The Creator's Edge

Most creators struggle to get noticed. They have solid skills… But they’re missing something crucial: Authority. Without it, you’re just another voice in the crowd.Here’s the truth: You can have the best content… But if people don’t see you as an expert, They won’t pay attention. This is why authority matters. It’s the difference between being ignored… And having people hang on your every word.I learned this the hard way. When I started out, nobody cared. I had a few followers, but zero...

Most think you need 10,000+ followers to monetize. That’s completely wrong. You can earn 4-figures with just a few hundred. How? By building a system that sells for you.Most creators write every day with zero results. I can be frustrating...I have some news for you: It’s not about more content—it’s about clarity. Imagine if you built a system that attracted buyers. Instead of chasing followers, people DM you. Your audience hangs on your every word. And sales come in without grinding...

"90% of creators experience imposter syndrome at some point in their careers." You’ve probably felt it too. That nagging feeling that you’re not good enough. That you’re just faking it—and any day now, everyone else is going to find out. Imposter syndrome is the #1 confidence killer. It sneaks in just when you’re ready to share your work with the world. It whispers: “Who are you to post this?” “Why would anyone care what you have to say?” These thoughts aren’t just annoying...and paralyzing....

Most creators think a large follower count is everything. But what if I told you it’s NOT the number of followers that matters… What if it was all about how much they care about you? Here’s the issue: most creators only focus on growing their follower count. You know what happens next... They end up with a huge audience of people who couldn’t care less about them. Likes don’t mean loyalty. Follows don’t equal fandom. Think about it. You’re putting so much effort into content creation, but the...

Ever wonder why some posts blow up while yours barely get a like? You’re not alone. Most creators face the same struggle. But the truth is… going viral is not luck. It’s a skill. You don’t need a huge following. You just need the right strategies. Let’s be real — the X algorithm is unforgiving. If your post doesn’t hit the mark in the first hour, it’s dead. My first viral thread You’re stuck in a cycle of tweeting and hoping, with no clue why your posts aren’t landing. And the worst part?...

A few days ago I hit 500 followers. First, I want to say thank you to all of you. Thank you for reading and thank you for all the replies. I read them all. You guys are absolute legends. Second, I have been getting questions about how I mangaed to grow mine in the last year. I thought this would be the perfect issue to answer. I don't do a ton to grow my newsletter. Since it's just me, everything I do is manageable and, for the most part, automatic. Here's all that I do to grow my newsletter...

Yesterday, I put out a tweet about repurposing old content and rewriting the bad content until it does good. One of my long time followers asked a really good question: I told her that I will reframe how the post is written and may even try to approach it differently. But more importantly... I try to make it align with 1 of 3 categories as best as possible. Educate: This is responsible for most of the engagement I get. People love to be educated. Even if it's subtle. A helpful list or...

75% of the year is almost over.. Have you grown as much online as you wanted? If not, you can use these next 4 months as a strong push to reach your goals. This is exactly what I plan to do. If I'm being honest my growth slowed down significantly. Why? I've been spending alot of time building out resources for my audience. Also I have taken on a ghostwriting client (Yep. Your boy is official). My plan is to finish the year out strong. Get more followers. Get more leads. Get more clients. This...

As some of you know over the past 2 weeks I have been doing some research calls for a new offer I'm cooking up. I talked over 20 creators about their struggles and what they would like to see in the program. I started noticing a pattern:. Most of them had multiple offers or they were on multiple platforms even though they haven't been writing for long. The results? Slow growth. No clients. Overwhelmed. Some even said that they wanted to quit building their online business altogether. My...

Earlier this week I attended a 1 hour masterclass featuring Dan Koe. If you don't know who he is, Dan is the one that made having a one-person business popular. Not to mention he has: Over 2M Followers across platforms 775k subscribers on Youtube Mad over $3M the last year As you guys know I am a huge Justin Welsh fan. However, it was Dan and his philosophy around writing, audience building and business that got me started down this path. 2 years ago I took one of his Solopreneur Spint...