Today I wanted to break down the activities that all creators should block time for if they want to grow their business.
So back when I started my creation journey mid last year I was doing things as they came to mind.
Didn't have any real structure.
I'd go from task to task.
I would do a lot but feel like I really didn't do anything.
Nothing worse than feeling unaccomplished.
So I sat down and took a survey of what I consistently needed to do.
Over time I realized that when I put time aside for certain activities within my business I started thriving.
I came to the conclusion that there were 4 activities that I needed to always block out time for in order to see consistent results.
Here they are:
Content Creation
In a creator business your content is your greatest marketing tool marketing tool.
It's how you get your message out.
When you set aside time for your content you have a greater chance of putting out higher quality material.
This makes you more consistent and keeps your audience engaged.
Work on Projects
You need time to work on your offers:
- Ebooks
- Guides
- Courses
- Coaching
Even setting up automations can count as a project.
You need this time to turn your ideas into products to help your audience or to build ways to make your business more efficient.
Getting Clients
Let's face it: If you don't have clients then you don't have money.
That's the truth.
So why not dedicate time to finding new ones.
I prefer to do warm out outreach.
Everyday I talk to anywhere between 10-20 people a day and I just ask them about their journey and their problems.
That's it.
Service Delivery
The only thing more important than getting clients is keeping clients.
The amount of time you dedicate depends on the type of delivery.
If you have an agency you may dedicate more time then if you were doing a coaching service.
The main thing here is to carve out time to fulfill client work.
This way you'll always stay on top and never far behind.
You can space these over the course of the week.
I usually dedicate about 20 hours a week to getting these things done.
That's an average of 4 hours a work day.
If you work a 9 to 5, it can be your 5 to 9 routine.
Maybe you get an hour in before work and then only do 3 hours when you get off (this is what I do).
For those who don't have clients yet, you can double down on content and projects.
You can mix this however you want.
Just make sure you put the time aside and make it non-negotiable so you can succeed in all aspects.
Til next week,
Ken
P.S. These are a some of the tricks I teach my clients with in my 1:1 Coaching Session. Learn how to build a creator business through digital leverage and captivation content.
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