This is as easy as it gets when it comes to writing a thread.
In most cases you can almost write the thread word-for-word.
One thing you want to make sure you do is have a strong hook.
The more it can increase curiosity, the better.
At the end you can follow it up with a similar CTA or one that encourages readers to follow you for more.
Use Main Points As Tweets
If your newsletter is done right, then this can be a breeze.
I like to use Justin Welsh's Hook, Meat, Statement approach because it's a simple framework to create engaging content.
Hook, Meat, Statement framework from Justin Welsh
The Meat: This is where you start. The idea or lesson of that main point should go here in one or 2 sentences.
The Hook: Do this next. The main purpose is to get the reader to read the next line. Spark curiosity and interest.
The Statement: Here you can write a simple sentence to close out the content. It can be a question or a statement that gets the reader to think about what they read.
Depending on how those 4-6 main points were written they could also function as stand-alone posts with some small tweaks to the wording.
I use a similar framework to tease my newsletter every week.
My newsletter is out on Fridays and I tease it on Thursdays (to let people know what the issue will be about) and Saturdays (so I can invite them to read what they might have missed.)
Both posts have links so that anyone interested can join.
Schedule Your Posts
At this point we have anywhere from 7-9 pieces of content from one idea:
Thread (1)
Post from main points (4-6)
Newsletter teasers (2)
Now that we have the content, it needs to be scheduled.
Teasers will always be before/after the day of the newsletter.
Threads should be scheduled several weeks out from when the newsletter will publish.
For me, my threads are done 6 weeks out on a Friday.
Yes, that means this letter will also be a thread in 6 weeks.
Main point posts can be scheduled either in the same week as the newsletter OR stagger them over the course of a month or so.
I don't like talking about one idea constantly throughout the week so I stagger the posts so it gives the illusion that I am always talking about some different.
Best way to stagger is to not have any of those posts scheduled in the same week as each other.
Schedule one on Monday after your newsletter.
Then the next one on the following Tuesday.
Then the next one on the following Wednesday.
And so on.
While that content builds up over the following weeks you can fill the gaps with daily writing (a habit you want to practice anyway)
Hopefully this got the gears spinning in your head on how to make content.
This same format can apply to video content as well.
As long as you have a platform for long-form and short-form content it works.
This is the best way to get started if you want to post at least once a day and build consistency.
It gets easier to double the output of your content when you add certain frameworks to that single idea.
It's nothing for me to come up with 15-20 post from just one idea.
Now start creating and I'll see you next week.
Ken
P.S. If you want to apply the same strategies to your brand to sell and build your audience, schedule your 1:1 Coaching Call I'll show you how to set it up.
